Integral Education Program: Colonization of the School for Corporate Culture

Abstract

This work is part of an ongoing research that warns about the Integral Education (IE) as a contemporary
ideology of competence. The goal is to reflect on some concepts and brands that distrust a rush
ideology about the reference schools (EREM) in Pernambuco that, under the justification of necessary
quality, has been shaping its educational system through of corporate culture. The research object is
the IE, supported by Business Technology Applied to Education for Results (TACR) Interdimensional
Education, discussed through the concepts of ideology and hegemony gramscianos, under the
contributions of the Discourse Theory. Confronting the conceptual categories of Antônio Gramsci,
ideology and hegemony, amplified by the Discourse Theory of Speech, we will analyze the IE in its two
dimensions: streamlined school management under the sign of TAER and human formation according
to Interdimensional Education. In partial conclusions, the inferences point: 1. Towards a school
targeted by business culture, posed as an effective response to the problem of low quality educational;
2. For a school that presents the need to form a new human type, thus declaring the historicity and
politicization of education; 3. Towards a discursive hegemonization, founded on principles and values
of the economic business agent.